Model of Public Communication in the State to Niccolo Machiavelli’s «The Prince»
Keywords:
Niccolo Machiavelli, The Prince, public communication, power, strategy, glory, honor, nationalism, ruthlessness, clemency, political philosophyAbstract
This paper describes the concept of power to control the public communication by Machiavelli’s «The Prince». The use of power, but also the minimization of cruelties and the participation of the people, either in the form of police to fight successfully with foreign armies or to support the princely government are major parts of this process. This helps to distil the elements that form the Machiavelli program that has its short-term aim in the formation of a national state with special model of public communication. The system can be modernized in the modern world and can be used as a effective political power. So, in such a way, we study the method of power in the management of social relations as the right way.
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